BLUE JAYS PREPARE
FOR 2006 IN MIDST
OF SUCCESSFUL
'05 CAMPAIGN

TORONTO – The TORONTO BLUE JAYS are preparing to launch season ticket sales for Major League Baseball's 2006 championship season at a time when interest in the team is reaching levels not seen in years. Through 59 home dates, the Club has drawn a paid attendance of 1,438,727 (24,385 per game), an 18% increase from the same point a year ago (1,217, 389 / 20,634 per game). Moreover, the Club will finish the season with a paid attendance in excess of two million, marking the first time the Club has passed the two million plateau since 1999 and the third consecutive season in which attendance has risen. The rise in ticket sales has been fueled in part by group sales of nearly 500,000 units, the highest total the team has generated since the World Series years of 1992 & 1993.

Increased interest in the BLUE JAYS is becoming readily apparent in other avenues besides just ticket sales:

• TV audiences on Rogers Sportsnet have climbed steadily throughout the season and to date are now 76% higher than the 2004 season average. TSN has seen a 45% increase in its audience size as compared with last year. Both networks have realized gains in excess of 100% in the desired demographic of Men 18-34 years of age.

• Rogers Sportsnet drew an audience of 571,000 for its August 8 broadcast, the largest in the network's seven-year history of broadcasting Jays games

• Major League Baseball Advanced Media reports traffic on the Club's official website, bluejays.com, has doubled from the same point a year ago

• The Club has signed on several new corporate partners including IBM, Nikon Canada and Timothy's World Coffee to an existing roster of sponsors who stand as leaders in their respective industries that include General Motors of Canada, MasterCard, Labatt Breweries of Canada, MBNA and Home Hardware amongst many others

• The Jays Shop at Rogers Centre has established new merchandise sales records this season for both a single day (August 6) and a three-game series (August 5-7), the highest sales on record since 1995. The store's game day merchandise sales are tracking 20% better than last year's record total

The Blue Jays rank first in licensed MLB jersey and cap sales in Canada, holding a 52% market share in the sales of MLB replica jerseys

• The Club has extended its reach into the consumer marketplace with the opening of the new Jays Shop at Yonge & Dundas

In 2006, the BLUE JAYS will be seeking a rise in subscriber FSE's (Full Season Equivalents) for the third consecutive year. The Club will once again be privileging its most important fans, its season ticket holders, with year-round benefits that include flights to Spring Training for early renewals and VIP affairs like the State of the Franchise meeting in February and the JaysFest Gala in the late summer months. This year's JaysFest Gala will be held on Sunday, August 28th at the Liberty Grand (6:00 pm), with a special live performance by Edwin McCain. For more information on BLUE JAYS season tickets and flex packs, please call (416) 341-1234 or visit www.bluejays.com.

This story was not subject to the approval of Major League Baseball or its clubs.

Major League Baseball – 16 August 2005